981 Festival. Creating a global electronic music festival brand.
The 981festival is a two-day electronic music festival with cutting-edge international artists and performers that takes placed in A Coruña, Spain, in a Club right in front the Atlantic Ocean.
But how to make a small but ambitious new festival into a destination for Electronica aficionados from all over Europe?
We gave the Festival a true global feel, away from the prevailing visual cliches of Spanish dance music, and more connected to the visual work of vanguard record labels and international style poster design of the 60s.
Intentionally retro futurist and inspired by early computer aesthetics, the work included animation, photography and image research, copywriting and web identity development.
After being held for 6 successful years in A Coruña, 981festival is expanding to Madrid and London.