Doha Film Institute
Creating a global film festival brand

The Doha Film Institute (DFI) in Qatar is dedicated to film appreciation, education, and building a dynamic film industry in the Gulf Region.

But how to have deep resonance locally while achieving global relevance and credibility within the international film community? 

We worked with DFI to define a truly global brand with a middle eastern heart, creating an identity for an authentic Arabic institution built on local aesthetics, with its own distinctive voice and attitude.

We developed a new design identity under the proposition 'Nurturing Storytelling' and created a visual language based on ‘the storyteller frame’, a device that was the carrier of messages throughout all applications.

We designed a truly bilingual identity commissioning a new typeface (designed by Fred Smeijers and Lara Assouad-Khoury) crafted in both Arabic and latin scripts, so that the expression is perfectly bilingual and balanced.