Holiday Inn.
Reinventing an icon of travelling.

In 1952 a Memphis businessman named Kemmons Wilson opened the first Holiday Inn Hotel on the main highway to Nashville. From those small beginnings, Holiday Inn grew into one of the world's most recognised brands, with millions of guests, thousands of locations, and a place in global culture few others can match.

But how can Holiday Inn use that unrivalled heritage and unique position to shape even better experiences for the contemporary traveller?

How to ensure that Holiday Inn keeps its position as a world leader in travel experiences, delivering the joy of travel for all?

We created the new Holiday Inn Design Philosophy, a strategic and practical guide for those looking to bring Holiday Inn’s brand proposition to life through every aspect of the brand experience and design delivery.

Our visual and verbal identity system focused on reinforcing the iconic nature of the brand, elevating the H monogram to a true symbol of joyful travel. We redefined heritage, using our history to redefine our future.   

We harnessed the power of green, we developed ownable photographic and typographic styles, we created an upbeat and inclusive way of speaking and we helped Holiday Inn define the Moments Of Joy, key experiences at the heart of delivering the Joy Of Travel.