Lattitude Global Volunteering. The NGO with attitude.
For over 25 years Lattitude (formerly GAP Activity Projects) has been sending 17—25 year olds on life changing volunteering projects around the world.
But a naming conflict with american retail giant GAP meant that the charity needed a new name, and that provided us with a great opportunity to work on a rebranding piece that looked at the bigger picture.
Work included renaming and rebranding, communications strategy and messaging, recruitment collateral and communication materials, and the creation of the Lattitude typeface to be used across all communications.
All the imagery used was supplied by actual Lattitude Global Volunteers.