Music lover and poster collector Simon Mason founded LDN Calling in 2007 to give clients high quality telemarketing services and high-value appointment scheduling.
The LDN Calling graphic identity development started with a set of 42 black and white pictures: telephones, cables and computing imagery related to the company activity. The long dash in the logo represents the tone that you hear when you pick up the phone to make a call.
The pictures were intentionally lo-fi, all of them are taken with a mobile phone camera. They are ugly, abstract, blurry and dirty. We created a A5 Brand Album and a different picture was used for every element of the stationery.