InEdit. Bringing to view the creative culture of Interbrand London.
IQ InEdit is a quarterly publication dedicated to showcasing the culture, the thinking, the people and the projects of Interbrand's London office.
IQ InEdit is augmented print, combining the charm of the inked page with the possibilities of augmented reality. External content (videos, case studies, etc) is available throughout the publication.
The paper is lithoprinted onto 52 gsm newsprint by The Newspaper Club. An Issuu version is available for global audiences. Each issue has a theme (Impact, Retail, Growth) and features exclusive content.