Creating the next generation car brand.

NIO is much more than a car company. It’s a vision for a brighter tomorrow and a new day, where people love electric vehicles and that makes a true difference to the quality of the air and the living in our cities.

NIO will help users rediscover the joy of car ownership, by creating inspiring vehicles that deliver superior performance, a new benchmark for aesthetic design and unique user experiences.

But how to stand out? How to be unique and different amongst a set of competitors, all promising revolutionary electric vehicles? How to cut through and be different? And how to bring to life an optimistic vision of coming blue skies?

See the brand in action at