Nokia Brand Development. Discovering new ways of connecting people and products.
Nokia products were universally recognised for their quality and reliability, but product design alone was not enough to engage a new generation of consumers.
But how to develop develop a visual language full of emotion that still protected the reputation of quality and reliability? How to evolve the 'Connecting People' story, making it relevant for a post-iPhone context?
We called it 'Beautiful To Use': Gorgeous, macro shots of devices paired with intimate moments from our user's lives, showcasing the pervasive role of Nokia products in their daily lives.
Product photography showed the unique quality, indestructible design and attention to detail that went into Nokia products. Lifestyle photography was epic yet intimate, authentic and real, and repositioned the Nokia brand as a supplier of joyful moments of connection.