Nokia Indigo. Creating a global packaging experience.
The redesign of the Nokia packaging (codenamed Project Indigo) created a powerful new look and feel based on the company's most ownable and recognisable brand assets: the Nokia indigo blue and the Nokia typeface.
The packaging simplified consumer communication by presenting the Nokia solution ingredients at a glance: gorgeous device renders, multiple views, services shown on-screen and clear technical specifications.
A bold design that put the Nokia brand first creating a block of colour to identify the brand in-store, reclaiming shelf presence and presenting customers with a coherent and connected family of products.