Nokia Pure.
The power of brand typography.

Twenty-six characters is a celebration of Nokia's new typeface, Nokia Pure. Following the design journey from initial scribbles to final font, it details how the typeface was developed with the user interface in mind, and meticulously crafted into a distinctive and characterful brand asset.

Combining design inspiration, specimen sheets and interviews with typeface creator Bruno Maag and Nokia's own designers, Twenty-Six Characters is both a rough guide to typography and a how-to manual for creating a custom font.

All in all, it's a visual treat for type lovers that underlines the value of exceptional typography to a global brand. 

Buy the book here

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