Nokia X Field
Bringing generative design into packaging design

Exploring the unlimited possibilities of digital print and generative design, FIELD created a system to generate thousands of unique packaging artworks for the launch of the Nokia N9.

Each sleeve features a different digital sculpture, generated through a process pairing generative coding with user interaction. The shape, colour and texture of the sculpture is determined by the movement of a Nokia N9 in space.

By choosing the colour, starting point and speed of the movement, users generate their unique artwork.