Experience Fresh.
Panasonic appliances marketing strategy.

Inspired by the Japanese appreciation of taste and social cooking, the Panasonic range of kitchen appliances offers designs solutions to embrace fresh food experiences.

For those who still value the nutritional premium of fresh food and the joy of social cooking Panasonic created the ‘Experience Fresh’ concept.

But how to visualise what fresh looks like, and how to make it relevant for our consumer lifestyle while communicating Japanese values of precision, quality, attention to detail and craft? 

We developed a creative vision to express the ‘Experience Fresh’ concept, and we executed it into packaging, web communications, film and other key marketing and communications.

Check out the website and film here.