Brand I/You/He/She. Personal Branding and the design of identity.
Brand I/You/He/She is an extensive investigation into personal branding, identity and design. Interested in the role that structured brand thinking has played in the development of celebrity culture, I decided to research the subject as part of my Major Project at the MA Graphic Design, London College of Communication.
The project analyses the relationship between product, service and personal brands, breaks down the elements of a successful personal brand and explores ways in which people enhance personal brand recognition and reputation using brand-building practices.
Brand I/You/He/She analyses every visual, verbal and material aspect of personal branding: Signature, handwriting, colour palette, accessories, web presence, photography, etc.