The look and feel of ingenuity

For almost 170 years, SIEMENS have been finding inventive ways to improve living. They call this clever and original approach to problem-solving 'Ingenuity for life', and they apply it to industry, energy, healthcare, infrastructures and cities.

Their previous SIEMENS identity was developed years before the emergence of digital engineering, so our role was to help Siemens find a unique visual language that paired the physical and the digital seamlessly.

We helped SIEMENS establish the 'Ingenuity for Life' experience principles, and evolved the SIEMENS identity, finding inspiration in the brand's own world.