Yamaha Guitars.
The brand that never stands still.

In a guitar world dominated by Gibson and Fender and aesthetically stuck into rock dinosaur era, how can YAMAHA Guitars stand out and show the unique personality of the new RevStar range?

We travelled to Japan to uncover the secrets of YAMAHA's japaneseness. We brought to life the unique design process behind the new RevStar range. We heroed the creators at the heart of the brand that Never Stands Still.

Watch the video here.

And for the marketing campaign we focused on the variety and the playability of the range. No matter what kind of player you are, there’s a YAMAHA RevStar for you: Meet Your Other Half.

Check out the campaign website.