YAS Island.
Building a world-class destination brand in Abu Dhabi.

YAS Island is a leisure, shopping and entertainment destination home to a multitude of cultural, social and business attractions for all audiences.

But how to create an identity that truly captures captures the essence of what Yas Island really is all about? How to show the passion, the excitement, the fun?

As part of the Start JG team that won the Yas Island brand identity pitch and helped creating the Yas Island vision and purpose, we developed an identity full of movement and colour for a brand full of life.

The YAS Island logo was designed by the wonderful Pawel Nolbert using acrylic paint and 4D design.