—— Iván Mato is a creative director at JKR London, where he works with a multidisciplinary team to create 4D brand identities and experiences.
▼ Selected Projects 2012—2021
The National Lottery
Bringing back the joy of play
Brand identity / Design system / Digital design / UX-UI Design / Film and motion / Social content
The National Lottery has changed the face of the UK. Since 1994 it has funded more than 625,000 projects, raising more than £42 billion for good causes: charities, arts, culture, heritage, sports... But it was time for a refresh. To reclaim the role of The National Lottery in national life.
We started with a simple idea: Win Millions, Millions Win. We brought back the joy of play and filled the new identity system with positivity at every level. We redesigned all digital platforms to energize a new generation of players. And to make people proud of playing The National Lottery we put the good causes at the center of the brand.
Impact A 34% sales uplift following brand and digital experience redesign.
NIO
Creating the next generation car brand
At Forpeople
Brand strategy / Naming / Brand identity / Design system / UX-UI Design / Film and motion / Marketing and communications / Sonic branding / Interior / Retail / Exhibition design
NIO is much more than an electric car company, it’s a vision for a more sustainable future, driven by next-generation mobility, connectivity, artificial intelligence and autonomous driving. NIO sells smart cars exclusively through a network of NIO Houses, not only the showrooms for their vehicles but a true social hub with multiple social functions for NIO owners. Think BMW meets Soho House.
We designed the NIO brand from scratch to become the most credible TESLA competitor in the world. From digital to retail, the brand was powered by a set of consistent experience principles. And we bridged east and west with the power of logo design: NIO’s Chinese name, Weilai (meaning 'blue sky coming') is the inspiration for the logo. Years before the "flat design" trend happened in car branding, we designed NIO digital-first.
Impact Nio’s market cap now stands at a whopping $93 billion — almost as much as General Motors and Ford combined.
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BEES
Imagining the future of retail with the world's biggest brewer
Brand strategy / Brand identity / Design system / UX-UI Design / Film and motion / Social content / Marketing and communications / Retail design
BEES is a new eCommerce platform for small retailers created by the world's biggest brewer, AB InBev. Think Amazon for retailers. Ordering, tracking and delivery are done via a single app, making retailers’ lives easier and their business more profitable.
We built a customer-facing brand identity for the BEES ecosystem that resonates across cultures, works seamlessly across all touchpoints, and supports the needs of users. The new identity, from digital products to high-vis uniforms, from delivery vehicles to boxes, readies BEES to become a true disruptor in retail, and the future of sales.
Growth Launched in 10 markets to support independent retailers. B2B users +40% every quarter. BEES has now 1 million retailers and counting.
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Yamaha Guitars
The tools for tomorrow's music
At Forpeople
Film and motion / Marketing and communications / Sonic branding / Brand identity
In a guitar world dominated by Gibson and Fender and aesthetically stuck into rock dinosaur era... how could we make it more UNIQLO and less hairspray? How could YAMAHA Guitars stand out proud and how should we bring to life the unique personality of the new RevStar range?
We traveled to Japan to uncover the secrets of YAMAHA's 'Japaneseness' and the connection between YAMAHA guitars and motorcycles. We brought to life the unique design process behind the new RevStar range, heroing the creators at the heart of the brand that Never Stands Still. For the launch campaign, we focused on the variety and the playability of the range. No matter what kind of player you are, there’s a YAMAHA RevStar for you: so 'Meet Your Other Half'.
Watch The Film
Vredestein Tyres
A tyre company like no other
Brand strategy / Brand identity / Design system / UX-UI Design / Film and motion / Exhibition design
Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, and the inventor of the first Winter Tyre, the brand was seeking to grow globally. But to do so, we needed to refresh its well-worn look with a modern, precise identity.
Putting a new spin on Vredestein’s heritage, we combined elements from the glory days of tyre advertising with contemporary thinking to create a unique and digital-first identity. We've redesigned all product literature and websites, and refreshed all Vredestein social comms. All around a powerful brand idea: Refined by Design.
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T3 Micro Styling Tools
Daring innovations that let women flourish
At Forpeople
Brand strategy / Brand identity / Design system / UX-UI Design for web and e-commerce / Film and motion / Packaging design / Marketing and communications
T3 products are Built From The Insight Out™, bringing into the world of beauty innovations from science and engineering. They are the ultimate styling tools: smart, powerful products that simplify life and amplify beauty. With everything they do, T3 aims to empower every woman to look and feel her best.
We unified brand, products, and customers around one central idea: 'Powerful Inside, Beautiful Outside'. We designed a new identity that combined effortless technology and beauty, tourmaline tech and beach waves, a completely unique angle in the marketplace. And we developed a new Magento e-commerce site that puts people and inspiration at the center of the brand.
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Li Auto
A vision for technology in motion
At Forpeople
Brand strategy / Naming / Brand identity / Design system / UX-UI Design for web and Human Machine Interfaces / Film and motion / Launch events / Retail design
Li Auto is the Chinese electric vehicle OEM founded by internet wunderkind CEO Li Xiang and backed by TikTok's developer Bytedance. Amongst a sea of competitors, Li Auto is completely unique for the completeness of the user experience design and the idea of the car as a hyper-connected touchpoint. Their first car, the Li ONE, is designed from the touchscreens out.
We helped Li Auto create its name, brand strategy, develop its identity, bring to life its unique mix of technology and customer obsession, and designed its groundbreaking Human Machine Interfaces. We also designed its retail experience. Li Auto has stores covering 47 cities.
Impact On July 30, 2020 Li Auto raised $1.1 billion in an IPO on Nasdaq.
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Avid Hotels
Reimagining the everyday travel experience for the many
At Forpeople.
With IDEO.
Brand strategy / Naming / Brand identity / Design system / UX-UI Design for web and apps / Film and motion / Social content / Marketing and communications / Interior design
Avid Hotels is a new hotel brand from InterContinental Hotels Group (IHG). Avid Hotels exist to offer the essentials done exceptionally well for short-stay travelers, and experiences that balance quality and price to feel just right, every time.
Alongside our partners at IDEO New York we designed the full Avid Hotels hospitality experience, warm and straightforward, working together with potential guests and hotel owners. From digital booking to room design, we designed absolutely everything throughout the guest experience: arrival, public spaces, sleep, breakfast and gym experiences.
Growth Avid Hotels is one of the most successful franchise hotel launches of all time. Created only in 2017, there are already 25 avid™ hotels open, with a deep pipeline of more than 200 on the way.
Panasonic Experience Fresh
Healthy living and delicious cooking inspired by Japan
At Forpeople
Film and motion / Social content / Marketing and communications / Exhibition design
Experience Fresh is Panasonic's invitation to enjoy a healthier food culture. One which promotes well-being both for the individual and for society at large. At a time when people are looking to enjoy healthier and more fulfilled lives, Japan’s long culinary tradition provides the necessary wisdom: from gratitude at the table to food education.
We created the Experience Fresh concept, showcasing the precision technology of Panasonic Kitchen Appliance products for healthy cooking. Where the joy of quality and creativity meets social bonds and moments of togetherness.
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Club Oenologique
Creating the ultimate destination for pleasure-seekers
At Forpeople
Brand strategy / Naming / Brand identity / Design system / UX-UI Design for web / Film and motion / Editorial design / Social content
Club Oenologique is an exclusive community created by IWSC for those who enjoy the rarer pleasures of life. A luxury lifestyle magazine + a website + a series of unique experiences bring together all people passionate about wine and spirits (and adjacent art, food, literature, and architecture).
We created a new lifestyle brand from scratch for the modern, discerning consumer who appreciates the new, the scarce, the interesting, the crafted, and the beautiful. The logo is inspired by the arrangement of bottles in a wine rack. Photography is raw and cinematic. The typography inspired by the vernacular of winemaking.
Nokia
A brand designed from within
Brand strategy / Naming / Brand identity / Design system / UX-UI Design / Film and motion / Packaging design / Editorial design / Marketing and communications / Sonic branding / Interior design / Retail design / Exhibition design
The Nokia Design in-house team developed the brand from within, defining and delivering the complete Nokia brand experience. Under the leadership of Alistar Curtis, product design, graphics, packaging, marketing and communications, user interfaces, sonic and retail were designed under one roof by a collaborative team of multidisciplinary designers.
Highlights from the period are the design of the Indigo Blue packaging range and the creation of the Nokia Pure typeface in collaboration with Dalton Maag, documented in the award-winning book 'Twenty-six Characters: An Alphabetical Book About Nokia Pure'.
Buy The book
Deutsche Bank Wealth Management
Defining a language for premium digital experiences
At Forpeople
Brand strategy / Brand identity / UX-UI Design / Marketing and communications / Exhibition design
DBWM is one of the world’s largest wealth managers. It provides tailored financial solutions to high net worth individuals, asset and portfolio management, succession planning, and advisory. DBWM is the valued partner of individuals, entrepreneurs, family offices, and foundations
We designed a premium, tactile and digital experience for DBWM and their time-poor, super-smart customers. We created all digital platforms, designed all literature, marketing and communications, and worked on the relationship between DBWM and Frieze Art Fair.
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Iván Mato, Creative Direction
+44 (0)7827353444
ivanmatofente@gmail.com
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